PRSSA wins silver for organ donation campaign – Susquehanna University

February 18, 2025

The Paul Dannelly Public Relations Association Chapter of Susquehanna University Competition to donate The organ donation campaign marks the recognition of the chapter for the fifth consecutive year.

The Silver Keystone Award recognizes outstanding public relations campaigns and tactics that show outstanding planning, creativity and impactful results announced by the Pennsylvania Central Chapter of the American Public Relations Association in the recent Keystone Award Lunch.

Avery Atkins '25, a double major communications and creative writing in Lebanon, Pennsylvania, who is a member of the campaign's planning committee, accepted the award. The event was also attended by Dawn Benfer, general manager of the event. WQSUHe was the MC, and served as a communications lecturer and PRSSA advisor. Berkley also chaired the award.

“Our Keystone Awards program celebrates the stories we tell and our impact as communication and public relations experts,” said Maggi Barton, former president of PRSA Central PA and president of PRSA Central PRSA. “The programme will push the boundaries of creativity for local communicators, connect well with audiences, share innovative campaigns, and find the best way to reflect on the impactful stories created over the past year.

Also, the Silver Keystone Award winner is the College Challenge: Save Lives from the Gift of Life Donor Program, a competition to encourage university students to raise awareness of the benefits of organ donation, with Susquehanna University appearing in the top three competitions for the past five years. This year's car-themed campaign has secured 60 new organ donors.

About Susquehanna Prssa

PRSSA is a national organization that aims to strengthen member public relations education, expand its professional network and launch careers through a variety of experiences and opportunities. Paul Dannelly's chapter is one of more than 300 PRSSA chapters nationwide, and was named in 1991 after former Susquehanna public relations professor and author Paul Dannelly.

About Central PA PRSA

This chapter was founded in 1959 and is one of the oldest chapters in the country. With a strong 115 members, membership represents a diverse group of professionals at every stage of their career, including corporate, government, non-commercial, education, healthcare and association industries, with professional public relations practices and a common desire to continue advancement in education and professionals. For more information, please see www.prsacp.org.